Tag Archives: iPad

message clarity, Apple does it so well.

Jeff Bezos made fun of the iPad when he intro­duced his new mini Kin­dle. “What’s the num­ber one thing peo­ple are doing on an iPad? he said. Then men­tioned some game the equiv­i­lent of Whack a Mole. Well, every­one I have met is using it for pro­duc­tiv­ity. Answer­ing e-mail read­ing pro­pos­als, read­ing on the web.  So, [...]
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iPad platform : defining new spaces for understanding

Books won’t be books if the imag­i­na­tion doesn’t draw the images. How­ever this new plat­form – iOS is the start of some­thing dif­fer­ent. It is a blend­ing of ways in which we expe­ri­ence meaning. The inter­ac­tive aspects have to be more than bells and whis­tles and expand under­stand­ing. This is a tool that can help [...]
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wow! flipboard : aggregation with social context

Down­loaded Flip­board app for our brandy new iPad. Both the iPad and Flip­board are pretty sweet. First time at Flip­board you load your con­tent zones; each with a par­tic­u­lar cat­e­gory. Tax­on­omy is a real dri­ver in this mag­a­zine. The sec­ond big dri­ver is your social net­work. Unfor­tu­nately the inter­est in this app was under­es­ti­mated by [...]
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ABCnews and the iPad.

ABC­news pulled out all the heav­ies to help pro­mote their new iPad app. Using a sphere-like photo inter­face that a viewer can spin to see more — a pretty good hook. It’s one of the most pow­er­ful mar­ket­ing efforts for main­stream media to date. Spe­cial app con­tent, access to the abc archives, and sav­ing sto­ries [...]
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design makes the difference: iPhone 4 and iPad

Stephen Fry gets what good design is all about – ease of use, need, promise, and dif­fer­en­ti­a­tion in the mar­ket­place. There were mp3 play­ers before the iPod. There were smart­phones before the iPhone. There were tablet pc’s before the iPad. But an over­whelm­ing num­ber of peo­ple buy Apple prod­ucts. They buy them because Apple deliv­ers [...]
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iPhone, iPad, and the purchse of Siri

If you think the iPad is a new idea think again. Apple cre­ated a con­cept video demon­strat­ing a future device in 1987. That’s right 1987, the Knowl­edge Nav­i­ga­tor. Now that Apple has aquired Siri that vision is much closer to real­ity and Apple may be able to deliver on a promise 23 years in the [...]
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Penguin Books demos iPad “books”

The def­i­n­i­tion of the book itself is up for grabs. We don’t know under­stand at the moment what the con­sumer is pre­pared to pay for […] We will only find answers to these ques­tions by trial and error. – John Makinson Now we begin to see who in the pub­lish­ing indus­try can be cre­ative. The [...]
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Wired Magazine publishing on a new platform. iPad ready?

I posted a video about how Sports Illus­trated was imag­in­ing the use of  the iPad plat­form and it was pretty inter­est­ing con­sid­er­ing that it really addressed con­tent. It wasn’t eye-candy. This video is being shared all over the place as the next com­ing. Not all that imag­i­na­tive. These are all pretty sim­plis­tic ways of adding [...]
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Publications granted new life with iPad

It doesn’t take much imag­i­na­tion to get the dif­fer­ence hav­ing a good tablet device will make to media providers/publishers. It actu­ally may awaken the pub­lish­ing indus­try to the require­ment to pro­vide con­text and new mean­ing to the sto­ries they pub­lish. We can google any­thing we want to on the web, but it is raw data. [...]
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