Tag Archives: publishing

Penguin Books demos iPad “books”

By Stella Gassaway, stellarvisions | Published: March 4, 2010
The def­i­n­i­tion of the book itself is up for grabs. We don’t know under­stand at the moment what the con­sumer is pre­pared to pay for […] We will only find answers to these ques­tions by trial and error. – John Makinson Now we begin to see who in the pub­lish­ing indus­try can be cre­ative. The [...]
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Wired Magazine publishing on a new platform. iPad ready?

By Stella Gassaway, stellarvisions | Published: February 17, 2010
I posted a video about how Sports Illus­trated was imag­in­ing the use of  the iPad plat­form and it was pretty inter­est­ing con­sid­er­ing that it really addressed con­tent. It wasn’t eye-candy. This video is being shared all over the place as the next com­ing. Not all that imag­i­na­tive. These are all pretty sim­plis­tic ways of adding [...]
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Publications granted new life with iPad

By Stella Gassaway, stellarvisions | Published: February 13, 2010
It doesn’t take much imag­i­na­tion to get the dif­fer­ence hav­ing a good tablet device will make to media providers/publishers. It actu­ally may awaken the pub­lish­ing indus­try to the require­ment to pro­vide con­text and new mean­ing to the sto­ries they pub­lish. We can google any­thing we want to on the web, but it is raw data. [...]
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